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"World's Most Powerful Facial" - Deep Pore Cleansing! - 100% Natural Calcium Bentonite Clay - Mix Clay with equal parts of raw apple cider vinegar and/or water. Use a non-metal bowl and utensil. Stir the mixture well to a smooth paste. Add more Clay or liquid as needed. Apply 1/4 in. to 1/2 in. to the face or other area. Let it dry for 5-10 minutes for delicate skin and 15-20 minutes for normal skin. You will feel a pulling and tightening sensation. Feel Your Face Pulsate! Remove Clay by washing with warm water. Slight redness of the skin is normal and will disappear in about 30 minutes. Removes impurities and dirt from the pores. Deep pore cleansing. The Quantity of Clay makes 10 to 15 facials. Use it once per week for the family, more often for problem skin. Men love it too!